Been quite inspired by David Hieatt’s writeup here on a day course he ran / runs called the do day course.
Two bits really jumped out:-
- The notion of gathering 1000 true followers – for doughies that is YOU; the community around this blog and interested in what we are doing. For any baker it is also the followers / community around your oven. We need to build up some followers in Fort William where we plan to launch.
- Have an enemy WAY bigger than yourself; be David and find your Goliath. The 25 mile eating house are fighting for great local food; in the same way we’re fighting for great local bread, in a place that doesn’t have it. Our Goliath goes by the name of white sliced, and is to be found armoured in sellophane in out of town shopping centres.
Ok – back to the day job for now.