Doughies took its first step today to getting a brand.
Why?
Cos today we commissioned John Sutherland, from crofteleven to work up a logo for the launch of Doughies [Fort William].
Exciting stuff.
Got me thinking about brands – and how ultimately it’s a mark or signature that you associate with a person, company or business.
In the case of a baker, his bread is his brand – and bakers “sign” their bread with a slash; which serves two purposes:-
a) It controls where and how a lump of dough rises during the bake (we call it oven spring)
b) It helps identify the type of bread and/or who baked it.
I came across this cool illustration whilst at the Long Critchel bakery in Wimborne (well worth a look); which got me thinking about all the ace ways you slash a boule – which led to this illustration on different slash patterns.
Abigail is a “fan” of the fan..me personally i’m a “square” – must be the engineer in me! What’s your favourite?
doughies 
A & A,
Of course the branding’s very exciting but you’ve snuck the Fort William decision in there too. That’s big news!
Good luck with the big move.
All the best,
Francis
Good luck and God bless for the Big Move to FW. We’ll be thinking of you. Exciting!
Love, Chris and Jude
Hah yes pretty big Francis – Lochaber here we come. Have to change the blurb shortly – we’ll be blogging throughout [not long till pyromania?]. Thanks Chris, excited!
Can’t wait to be eating some real bread! In Acharacle today and could only find white sliced. Had to stick to a banana for lunch.
While having neglected this area of preference up to now, I think I’d opt for a fairly minimilist knoughts and crosses – a careless variant of the square where the corners over-run a little. What gives the most distinctive brand – a cool standard slash or a pick-and-mix of different slashes? Do bakers mark their different signature loaves with diff slashes?
I like the fan- tis pretty. maybe not the look your going for but certaintly asthetically pleasing. You could do a mt range! Perhaps difficult to ensure it looks like mountains and not like someone has attacked it with a knife though.